You make a quick trip to the bodega down the street for wine and realize you wore two different shoes.

Zero fucks.

You run into your ex at Soho House. He’s with a girl that’s definitely a 9, maybe a 10.  

Zero fucks.

You try to have a conversation with your french bulldog, Chloe, but she doesn’t respond. She never does.

Zero fucks.

In life, you can’t take things too seriously. Sure, there’s going to be the occasional moment when you probably should (those taxes aren’t going to file themselves). However, most of the time, you shouldn’t sweat the small stuff. Sit back, relax, and give zero fucks.

That’s why we’ve teamed up with Bethenny Frankel, the queen of zero fucks, to create the “Zerofucks” line. After all, it’s easier to wear a shirt that says “Zerofucks” than to have to explain your lack of enthusiasm time and time again.

You may know Bethenny from Bravo’s The Real Housewives of New York City. Or, you may know her as the entrepreneur behind the massively successful brand Skinnygirl (that low-cal margarita, though). Perhaps you’ve even read a book or two of hers. Regardless of how you came to terms with your love for Bethenny, she’s proven that giving zero fucks is the ideal way to look at life. After all, who cares about what the girl in 3A thinks of Chloe. She didn’t mean to hurt anybody. Chloe just gives zero fucks.

The first product open for preorder under the collection is the black Zerofucks Sweatshirt, available in sizes S-XXL. The sweatshirt is BEYOND comfy and is made of a poly/cotton triblend. CZND also now has tanks available. Get yours today!

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